Southeast Missouri State University Athletics

 

SEMO's marks and the reputation they represent are important assets to Southeast Missouri State University. It is important to protect and promote these marks through trademark licensing programs. The names, acronyms, logos, and graphics associated with SEMO are all trademarks belonging to Southeast Missouri State University. The licensing program is overseen by Athletics in conjunction with University Marketing. SEMO is required to monitor and control uses of its marks to ensure compliance and protection under federal, state and international trademark laws.

Use of the Southeast Missouri State University trademarks without the University's express written consent is prohibited and considered trademark infringement. 

HOW TRADEMARKS WORK FOR SOUTHEAST MISSOURI STATE UNIVERSITY

The widespread use of SEMO's trademarks on letterhead, signs, brochures, and products broadens and enhances the image of our school. It also serves as a subtle form of advertising. People wearing T-shirts supporting SEMO programs advertise the school—they are like walking billboards. To protect SEMO's good name and prestige, its trademarks must be used properly.

LICENSING

SEMO licenses the use of its marks to specific manufacturers, thereby controlling who uses them and for what purpose. Through licensing agreements, SEMO ensures that only approved representations of SEMO's marks appear before the public. Maintaining a consistent, recognizable image on quality products reinforces SEMO's image of excellence, thereby adding value not only to retail products but to all services and products of the University.

For assistance or referral, please contact:
Nate Saverino
Associate Director of Athletics, External Affairs
SEMO's Trademarks & Licensing Administrator
573.651.2962
nsaverino@semo.edu 

To inquire about becoming a licensed vendor, visit the Affinity Licensing website.

Brian Eubank
Director of University Partnerships
Affinity Licensing
336.582.0112
brian@affinitylicensing.com

Licensed Vendors

A full list of licensed vendors is available on the Affinity Licensing clients list.

Licensed Promotional Item Vendors

Several local and national companies are licensed to produce "internal items" or promotional items, giveaways and uniforms for University departments. You can find that list and promotional item ordering tips here.