Southeast Missouri Athletics was recognized as a finalist for the National Association of Collegiate Marketing Administrators (NACMA) Marketing Team of the Year in Group II during the annual NACDA Convention in Las Vegas, Nevada June 7-10.
It marked the second year in a row where SEMO received national recognition for its innovative fan engagement, revenue generation and community impact. The Redhawks joined Big East members Creighton and DePaul as the Group II finalists, which were selected by NACMA members, board members and past presidents from institutions across collegiate athletics.
The Marketing Team of the Year Award is NACMA's highest institutional honor and recognizes the overall impact a marketing team has on its athletics department.
Â
"This recognition reflects the creativity, passion, and commitment of our entire external team," said Senior Associate Director of Athletics for External Operations
Nate Saverino. "To be named a finalist for this award for the second straight year is a tremendous accomplishment and speaks to the dedication and hard work of our staff and student interns, as well as the support of our community and fans."
Â
In addition to earning Marketing Team of the Year finalist accolades, SEMO collected six NACMA Best Of Awards, second-most among all Group II institutions nationwide.
Â
The Redhawks' award-winning campaigns included:
Â
Gold Awards
• Year Over Year Revenue Increase –Â
Back-to-Back Ticket Sales Records
• Digital Media Engagement –Â
TikTok TeamÂ
Silver Awards
• Ticket Revenue Campaign –Â
Kids Cheer Free
• Fundraising Campaign –Â
Baseball Jersey AuctionÂ
Bronze Awards
• Single Game Attendance/Sellout Campaign –Â
Pajama Jam 2.0
• Game Day Experience –Â
LEGO DayÂ
The six awards highlight SEMO Athletics' continued success in developing initiatives that drive attendance, increase revenue, elevate fan experience and create meaningful engagement opportunities for Redhawk supporters.
Â
NACMA serves as the professional association for collegiate athletics marketing, communications, fan engagement and ticketing professionals throughout the country. The organization's annual Best Of Awards program recognizes outstanding achievement and innovation across intercollegiate athletics.
Â