D.G. Yuengling & Son, Inc., America's Oldest Brewery, is proud to announce a new multi-sport sponsorship with Southeast Missouri Athletics.

The two-year agreement designates Yuengling as an official sponsor of Redhawk Athletics beginning with the 2025 football season and continuing through the 2026 baseball season.

As part of the comprehensive partnership, Yuengling will receive prominent branding across SEMO's athletic venues, including digital signage at Houck Field and the Show Me Center. The agreement also includes sponsorship of one quarter at every home football game, exclusive media platform sponsorships, and the launch of a Redhawk Watch Party Network for away games.

At the forefront of the campaign is FLIGHT by Yuengling, the brewery's premium light beer, which will serve as the lead brand throughout the partnership. FLIGHT will co-sponsor the Banterra Block Party ahead of each home football game, with an enhanced focus on Homecoming Weekend and alumni engagement.

Yuengling's reach will also extend off the field through a partnership with River Radio and 99.3 Real Rock Radio, presenting all SEMO football and basketball broadcasts during the 2025–2026 season. This initiative deepens Yuengling's connection with Redhawk fans both in the stadium and across the airwaves.

Yuengling's products are distributed locally by Kohlfeld Distributing, a longtime service provider in Cape Girardeau and the broader Southeast Missouri region.

"We're thrilled to partner with Southeast Missouri State University and support Redhawk Athletics," said Neal Stewart, Director of Field Marketing for The Yuengling Company. "As a proud SEMO alumnus, this opportunity is especially meaningful. It's exciting to see FLIGHT by Yuengling championing my alma mater and connecting with such a passionate fan base."

Courtland Kohlfeld of Kohlfeld Distributing added, "FLIGHT by Yuengling and Redhawk Athletics share a strong alignment—both are bold, forward-looking, and steeped in tradition. We look forward to bringing this partnership to life for fans across Southeast Missouri."

This new collaboration reinforces Yuengling's continued commitment to investing in regional communities while celebrating the energy, tradition, and pride of college athletics.