Southeast Missouri State University is pleased to announce a new partnership with Affinity Licensing to manage its trademark licensing program. Following a formal RFP process, the University determined that Affinity's passion for growing brands and commitment to service and technology were compelling factors in their selection. 

As part of the agreement effective July 1, Affinity Licensing will act as the exclusive agency to manage the University's consumer products licensing relationships with manufacturers and retailers. The University will have access to innovative technology and processes that allow for better brand protection, as well as leverage Affinity's retail and merchandising expertise to expand product categories, launch new products, and grow retail distribution. 

"We are excited to partner with Affinity to manage our trademark licensing program. Coming off the most successful year in our Division I history, we look forward to working alongside Affinity to grow the SEMO Redhawks brand throughout Southeast Missouri and beyond," said Associate Director of Athletics for External Affairs Nate Saverino. 

"This is an exciting time of achievement for Southeast Missouri State Athletics and for the University, and we are thrilled to be selected as their trademark licensing partner," says Brian Eubank, Director of University Partnerships at Affinity Licensing. "We look forward to working with SEMO's staff, licensees and retail partners to develop a better approach to brand licensing and merchandising through our innovative technology and personalized service." 

About Affinity
Affinity Licensing is a values-based trademark licensing agency with more than 100 years of collective licensing expertise providing personalized service, industry-leading technology, and strategic revenue objectives to deliver a better approach to brand management. Affinity Licensing has offices in Carlsbad, California and Winston-Salem, North Carolina.