CAPE GIRARDEAU, Mo.– Southeast Missouri and Under Armour, Inc. (NYSE: UA, UAA) announced a new partnership agreement through BSN SPORTS. The Baltimore-based global leader in performance footwear, apparel and equipment became the official outfitter of Southeast Missouri Athletics beginning July 1, 2018.
 
As part of the multi-year agreement, Under Armour will provide on-field and training gear for 15 sports. Additionally, Under Armour will outfit members of the athletic department including coaches and staff.
 
"We are extremely excited to announce our partnership with Under Armour and BSN SPORTS to outfit our student-athletes and coaches with the highest quality apparel in the market," said Director of Athletics Brady Barke. "Having two of the industry leaders in athletic apparel associated with us will expand the resources available to each of our teams and significantly benefit our student-athletes."
 
The new official outfitter agreement includes marketing entitlement that will complement Under Armour's brand marketing campaigns through print and venue presence at the University.
 
"We are excited to partner with Southeast Missouri and Under Armour in elevating the performance and impact of their athletics program.  This strategic partnership provides the finest apparel and athletic products to the Redhawk athletic teams and benefits each student athlete representing the community on the athletic field or court" said Todd Northrop – Vice President – BSN SPORTS - Collegiate Select.  "We are proud to be their partner and pleased that we can elevate the student-athlete experience."
 
Southeast Missouri's athletic programs include football, men's basketball, women's basketball, baseball, men's cross country, women's cross country, softball, women's tennis, volleyball, women's soccer, men's outdoor track & field, men's indoor track & field, women's outdoor track & field, women's indoor track & field and women's gymnastics.
 
The Redhawks compete at the NCAA Division I level and are part of the NCAA Football Championship Subdivision (formerly I-AA) in football. Southeast first became a member of the Ohio Valley Conference when it moved to NCAA Division I in 1991-92. The Redhawks have won 53 OVC regular-season championships and 18 OVC tournament titles during their first 26 years in the league. Southeast also won seven Women's All-Sports trophies in that span.
 
Southeast Missouri joins the growing Under Armour roster of NCAA partners that includes the University of California, Los Angeles, University of California, Berkeley, University of Wisconsin, University of Notre Dame, Naval Academy Athletic Association, University of Maryland, Texas Tech University, Northwestern University, University of Cincinnati, Boston College, University of Utah, University of South Carolina and Auburn University. 
 
About Under Armour
Under Armour, Inc., headquartered in Baltimore, Maryland is a leading innovator, marketer and distributor of branded performance athletic apparel, footwear and accessories. Designed to make all athletes better, the brand's innovative products are sold worldwide to consumers with active lifestyles. The company's Connected Fitness™ platform powers the world's largest digitally connected health and fitness community. For further information, please visit www.uabiz.com. 
 
About BSN SPORTS
BSN SPORTS is the leading marketer, manufacturer and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS markets and distributes its products to over 100,000 institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales. Focused on providing game changing solutions through local partnerships, multi-brand selection and one-stop shopping for equipment and uniforms, BSN SPORTS' more than 2,000 employees have been helping elevate participation in team sports since 1972. For more information about BSN SPORTS please visit www.bsnsports.com.